Week 8 - AI & Growth Marketing: Scaling Strategies with Alessandro Tentoni

With over 4,000 clients supported in scaling their DTC brands and service-based businesses, Alessandro brought a sharp, results-driven perspective to the session on how AI is revolutionizing customer acquisition and retention strategies.

💡 AI for Performance-Driven Marketing

During his talk, we explored:

• How generative AI tools are transforming the way we create, test, and optimize ad campaigns

• The use of predictive models for audience segmentation and conversion forecasting

• The emerging role of AI in personalizing user journeys across channels

📈 Growth Strategies in the Age of Automation

Alessandro shared concrete frameworks used by his agencies to integrate AI into growth marketing stacks, helping participants understand how to shift from intuition-based decisions to data-informed strategies that scale.

His hands-on approach sparked a dynamic Q&A on practical implementation, especially valuable for marketers and business owners navigating the overwhelming landscape of AI tools.

🚀 A Visionary Approach to Modern Marketing

Recognized by Forbes as a ForbesLEADER in 2019, Alessandro also offered broader reflections on how founders and professionals can stay competitive by combining creativity with automation.

His vision resonated strongly with participants eager to innovate without losing the human touch at the core of branding and storytelling.

A big thank you to Alessandro for his clarity, generosity, and strategic mindset, which made this session a milestone in our journey to mastering AI for business growth.