Artificial Intelligence in Business: Strategies, Tools, and Ethics
In Partnership with European School of Economics in Rome
In today’s fast-evolving digital landscape, mastering Artificial Intelligence (AI) is no longer just an advantage—it’s a necessity. The AI for Business Innovation short course is designed to equip professionals with cutting-edge knowledge and practical skills to harness AI’s full potential. Through a dynamic blend of theoretical lessons, case studies, and real-world applications, you will learn how to enhance productivity, optimize decision-making, and navigate AI’s ethical challenges.
By the end of this program, you will have gained:
A Strong AI Foundation: Understand AI's fundamentals and practical applications in business contexts.
Strategic AI Insights: Learn how to harness AI to boost productivity, optimize decision-making, and drive innovation.
Actionable Skills: Master cutting-edge AI tools tailored for managers, marketers, and entrepreneurs.
Ethical Awareness: Explore AI's ethical and legal implications, including data privacy and responsible implementation.
Future-Ready Strategies: Analyze emerging trends to craft innovation strategies that will set you apart in competitive markets.
This course is ideal for:
Business professionals, managers, and entrepreneurs are looking to integrate AI into their strategies.
Students & young professionals eager to develop a competitive edge in AI-driven industries.
Innovators & decision-makers seeking to future-proof their business models with AI-powered solutions.
Location: European School of Economics in Rome
3-Month Course: In class
3 Start Dates: January, April, September
About 1st Edition - From April to July 2025
List of all guest speakers who participated during all 10 weeks:
Week 2, Davide Vigliarolo, Norwich Business School (UEA) Lecturer. He shared valuable insights on the startup ecosystem, covering everything from innovation and accelerators to incubators, angel investors, and venture capital. Discover More.
Week 3, Walter Genchi, Principal Data Analyst at Malwarebytes. With his expertise in bringing data to life for decision makers, engineers, and product teams, Walter led us through an inspiring session on the importance of well-crafted prompts to achieve effective results with generative AI models. Discover More.
Week 4, Giovanni Zara, Software Engineer and Team Leader at Peaxy Cagliari Division, with expertise in leading teams and delivering innovative technological solutions. Discover more.
Week 8, Alessandro Tentoni, entrepreneur and founder of Winning Ads, Rexo Digital, and Apeiron Technologies, with expertise in growth marketing and AI-driven strategies for scaling brands. Discover more.
Our Coach
Matteo Zaralli founded VRAINERS, an innovative project that realized an E-learning Platform App in Virtual Reality available on the official Horizon Store for all Oculus devices. In 2022, he won the Fulbright scholarship for the BEST Program in Silicon Valley. He worked at StartX in Palo Alto as a Communications Fulbright Fellow. Matteo won the Intercultura (AFS) scholarship for international school and cultural exchanges. He holds a BSc in Business Administration, an MSc in Management from the European School of Economics, and an MSc in Philosophy from Università degli Studi Roma TRE. As a strategic Learning expert, in 2019, he was hosted by RAI1 at different programs like “Superbrain.” He is the Author of “Virtual Reality and Artificial Intelligence. Risks And Opportunities For Your Business.” published in February 2024 by Routledge. Awarded by the Internet 2.0 Conference in Dubai for the Oustanding Leadership Award in recognition of the contribution to the field of technology in February 2024 and awarded by Global Business Leadership Forum in Mumbai as Promising Leader of the Year in Virtual Reality and Artificial Intelligence in April 2024.
